International brand design agency bluemarlin has created a new visual identity for Batiste, a topselling dry shampoo brand in the UK. According to the company, the reinvigorated identity guides the visual expression for all of Batiste’s product pillars as they evolve their range of dry  shampoos and extend the brand into styling products. The updated design takes Batiste’s distinctive patterns to the next level by adding an element of discovery, provoking loyal and new consumers alike to take a...